Are Shoppable Posts Still a Thing on Instagram? How to Use Them to Drive Sales

Instagram has always been a visual platform, but it’s quickly evolved into one of the most influential platforms for buyers to make a purchase decision.

With Shoppable Posts and Instagram Shops, it’s no longer just about posting pretty pictures and aesthetic posts, it’s about creating an experience where users can discover, explore, and buy products all within the app. It’s giving brands a whole new way to connect with their audience and turn engagement into sales.

Shoppable Posts are a simple yet powerful tool. You can tag products directly in your photos or videos, and when users tap on those tags, they can learn more about the product and even make a purchase without leaving Instagram. Whether you’re tagging a popular new item or showcasing a limited-edition release, these posts streamline the shopping experience for your audience.

Instagram Shops take it to the next level by giving businesses their own personalised storefront on Instagram. Your followers (and potential customers) can browse your entire product range, explore different collections, and make purchases directly from your Instagram profile.

This makes it so much easier for people to shop while staying in the app they’re already spending so much time on.

The beauty of Instagram's shopping features is in the convenience they offer. Instead of bouncing between apps or websites, users can shop seamlessly while engaging with content they enjoy. Setting up an Instagram Shop is a huge advantage in a competitive digital landscape. It boosts visibility by showcasing your products directly on users’ feeds or in the explore tab, where people are already browsing content.

The best part? Setting up an Instagram Shop is easier than you might think.

1. First, make sure you meet Instagram’s eligibility requirements, such as having a Facebook business page and selling physical or digital products.

2. Then, create your product catalog through Facebook Commerce Manager or a platform like Shopify.

3. Once your catalog is set up, you can start tagging products in your posts and stories, making it easy for users to shop directly from your content.

As social commerce grows, Instagram’s Shoppable Posts and Shops are leading the charge. Brands that embrace this shift across their content will not only increase their visibility but also create a smooth, enjoyable shopping experience for their customers.

If you haven’t set up your Instagram Shop yet as a small business using Instagram to build brand awareness and drive more sales, take this as your sign to start!